Riyadh: (Press Release) The halal industry is growing rapidly whereby it was approximately USD2.3 trillion, which has now almost tripled, to USD 6.4 trillion as of 2020. UNWHD has identified its exact & accurate partnership with Genting Cruise in this juncture whereby identifying the niche market and they are always in the hunt and are looking for the right partners to engage with. There have already been cruises in the Asia Pacific region serving halal food but World Dream is the first to embrace a more holistic Muslim-friendly approach beyond just having a halal-certified kitchen. The “halal/Muslim-friendly cruises” concept has been talked about since a few years now. It has been getting more and more interest from Muslims pre-COVID. This growing interest from Muslims encouraged some cruises to have halal-certified kitchens.
Halal is not only for Muslims but for the whole mankind and UNWHD and Genting Cruise have made these arrangements so that everyone can have a home away from home feel. Singapore is a pioneer country in many aspects and has always been a front runner for taking new & unique initiatives and setting as an example for other countries.
Creating an Edge to accept & obtain Halal/Muslim Friendly Compliance in Cruise Ship is a goal for many leading industry players, United World Halal Development (UNWHD) a Singapore-based Halal Certification Body was the pioneer to certify Halal Friendly Cruise Ship in the Asia Pacific.
World Dream, one of the services from Genting Cruise Lines’ A brand of Dream Cruises, which is Benchmarked by the OIC/SMIIC Standards & Guidelines for Halal Food And Beverages Prepared, Stored And Served as well as Halal Tourism Guidelines set out by the Standards and Metrology Institute for the Islamic Countries (SMIIC).
The cruise is also officially rated by Halal Travel Authority Crescent Rating. The Singapore- based Muslim-Friendly Travel Authority told Salaam Gateway this is the first time it is rating a cruise service based on the services they (World Dream Cruise) offer (halal-certified food, prayer facilities etc.), they are rated Crescent Rating 5,” Being the highest.
UNWHD and Genting Cruise who had similar vision of serving to all immaterial of any caste creed or religion decided give an amazing cruise experience which complies with Halal Friendly environment. UNWHD follows a stringent audit process which complies with Halal & Shariah Compliance Standards before issuing the certificate. Genting Cruise has gone through such scrutinised process to attain the Halal Friendly Cruise Ship certificate. Genting Cruise ship has a halal- certified central kitchen with halal-certified ingredients for halal cuisine, prayer room with access to Quran, prayer mats, and compass to locate the Qibla. It will also catert Ramadan guests with Suhoor and Iftar menus.
This Stunning initiative will bring more tourists as being the centric in the Asia pacific and Singapore to become the global tourism attraction in the field of Halal / Muslim Friendly Tourism. United World Halal Development (UNWHD), Singapore strives to continue its solid commitment towards people’s safety and welfare. UNWHD is built on internationally applicable standards of practice, knowledge, and ethics encircling all businesses to offer quality products and services. UNWHD vision is to extend the halal way of life to all businesses and explore new areas of economic growth of halal standards, certification, and practices.