New Delhi: Forever New, one of the fastest growing Australian fashion brands has partnered with Unicommerce to simplify its e-commerce business operations in India. Through this partnership, the company aims to streamline operations across existing ERP system and multiple sales channels. It has over 250 stores across seven countries, and is selling on major e-commerce platforms, besides their own website in India.
“Unicommerce has helped us penetrate deeper into the Indian market by easing integration with new ecommerce marketplaces. We are very excited to partner with them,” says Siddharth Puri, Head of Technology & E-commerce, Forever New. “The ease of launching new marketplaces in Unicommerce has helped the fashion house to sell across multiple marketplaces and their own Magento-based website from one platform,” says, Kapil Makhija, CEO, Unicommerce. “Unicommerce has provided a smooth transition of data and operations from Forever New’s existing ERP system- significantly reducing manual work and allowing the brand to focus solely on growing their business,” he adds.
Unicommerce, an e-commerce focused end to end supply chain solution provider (omnichannel, warehouse management, vendor management etc.) for both online and offline merchants, has more than 10,000 registered vendors across India and Middle East. The platform is currently being used to process more than 120 million shipments, amounting to 15-20 percent of overall India’s e-commerce transactions. About Unicommerce Unicommerce, a leading global e-commerce technology solution provider that provides centralized multichannel order and inventory management, ERP integration and warehouse management for both online and offline merchants.
The greatest strength of the platform lies in its 100+ seamless integrations across marketplaces, shopping carts, logistics providers as well as ERP solutions and thus acts as a perfect middleware solution for over 10,000 registered brands. Unicommerce platform is used to manage more than 120 Million transactions in a year amounting to US$ 1.5 Billion GMV every year, and is built to handle any scale of operations. The solution has demonstrated more than 30% improvement in sales while ensuring reduction of manpower by up to 20% by completely automating the entire backend.