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MIHAS 2018 records strong sales in its 15th Halal Showcase

minhasThe 15th edition of MIHAS contributes to Halal economy, exports and SME development

KUALA  LUMPUR:  The  15th   Malaysia  International  Halal Showcase (MIHAS) 2018, organised by Malaysia External Trade Development Corporation (MATRADE), yet again proved to be a major catalyst in growing halal trade in Malaysia as well as internationally.

The event, which took place from 4-7 April 2018 was held at the Malaysia International Trade and Exhibition Centre (MITEC). A total of RM1.52 billion sales were recorded, compared to RM1.01 billion registered last year.

The sales were from the event’s two main components – exhibition and business matching programme  called  International  Sourcing  Programme  (INSP).  Sales  from  the  exhibition component recorded an increase of 29 per cent to RM914.57 million compared to RM708.82 million in 2017, while the INSP generated sales of RM602.45 million, an increase of 99.5 per cent compared to RM301.99 million in 2017.

The top performing sectors at MIHAS 2018 exhibition were prepared food (RM407.20 million or 44.5% share of total sales), beverages (RM129.3 million or 14.1% share), pharmaceuticals, toiletries  &  cosmetics  (RM108.04  million  or  11.8%  share),  agricultural  produce  (RM68.53 million or  7.5% share)  and machinery & equipment  (RM41.58 million or 4.6% share). The iconic event focused on seven key product and services clusters namely food & beverage, pharmaceuticals, cosmetics, finance, tourism, e-Commerce and logistics.

The  exhibition  has  attracted  778  exhibitors  from  32  countries,  and  witnessed  first-time participation from Cambodia,  Azerbaijan and Uzbekistan. Throughout the 4-day exhibition, MIHAS  2018  received  over  21,000  visitors  comprising  local  and  international  companies, associations, foreign delegation and others.

The INSP, held on 3 April 2018, attracted more than 182 prospective foreign buyers from 39 countries. During the event, a total of 2,094 business meetings were arranged between the international buyers and 428 Malaysian exporters. Among the top countries with the highest export sales for Malaysian companies at the INSP were China (RM310.46 million or 51.5% share of  total sales),  India  (RM75.61 million  or 12.6%  share),  Poland (RM71.34 million  or 11.8% share), Thailand (RM21.70 million or 3.6% share) and the United  States (RM20.13 million or 3.3% share).

According to YB Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry, MIHAS is not just an event, but a platform for the Halal industry, which has now been gaining strong momentum from the past decade. “The organisation of MIHAS is important in driving not  only  Malaysia’s,  but  the  world’s  Halal  industry  to  greater  heights.  With  Malaysia’s conducive  Islamic  economic  landscape,  MIHAS  has  become  a  marketplace  for  local  and foreign businesses to thrive in the Halal trade and to contribute significantly to the global Halal economy,” he said.

MIHAS Awards were also featured this year to provide recognition to companies who innovate and inject creativity into their product development. A total of 12 awards were given out during MIHAS Awards 2018, as a form of appreciation for the efforts made by MIHAS’ participants in showcasing their Halal products and services. Among the winners were PS Food & Beverage Sdn Bhd (Gold Award for Most Innovative F&B Product), Phytes Biotek Sdn Bhd (Gold Award for  Most  Innovative  Non-Food  &  Services),  Umrahloka  Sdn  Bhd  (Gold  Award  for  Best Malaysian Booth Design & Presentation) and Takex Co. Ltd (Gold Award for Best International Booth Design & Presentation). Palestine pavilion won the best country pavilion award.

MIHAS 2018 also introduced few series of programmes including seminars and conferences that were held concurrently with the exhibition. Among the programmes were organised in partnership   with   organisations   such   as   Bioeconomy   Corporation,   Thomson   Reuters, Association of Islamic Banks Institutions Malaysia (AIBIM), Universiti Malaysia Pahang, Majlis Amarah Rakyat  (MARA),  iHALALMAS  and  CrescentRating.  Some of  the key programmes include MATRADE Trade Talk, MyPitch@MIHAS, Symposium on Halal Gelatin Ecosystem, Halal Trade Finance Conference, IMHalal Conference and Halal in Travel Conference.

According  to  Ir.  Dr.  Mohd   Shahreen  Zainooreen   Madros,  Chief   Executive   Officer   of MATRADE,  these  programmes  are  part  of  MATRADE’s  efforts to  establish  an  element  of thought leadership for Malaysian companies in regards to all matters related to the global halal economy. “We take a holistic view in regards to MIHAS 2018. It is a platform for not only

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