As soon as the hashtag went online, it reached 30 lakh people within no time, generating over three crore impressions in a flat four hours and still continues to be one of the top trends, the company said in a statement.
The launch also displayed various themes of #GetawayGoddess and the destinations available on the women-only tours.
In a series of retweets, the company assured the audience about the benefits of travelling with #GetawayGoddess.
It focused on safety and comfort, travelling with like-minded women, women guides and more importantly, a stress-free experience.
Cox & Kings Ltd. is a leading holidays and education travel group with operations in 22 countries across four continents.