MM VITAOILS SDN BHD: A Global Player of Oil Industry MM Vitaoils Sdn Bhd is chaired by Y. Bhg Datok Harun Bin Siraj. Its Chief Executive Officer/Managing Director, Encik Mazlan Bin Muhammad, is also the founder of the company, having started his foray into the world of business as a trader of apparels in Petaling Street soon after his schooling days. He eventually ventured into the manufacturing industry and made a name for himself and his company as a leading manufacturer and exporter of premium quality edible oil based products from Malaysia. The company was founded in 1999 and is the Master Brand with brand portfolios that are associated with high quality, palm oil-based products such as cooking oil, ghee, shortening, margarine and pastry margarine. The company head-office currently operates out of its main plant in Shah Alam, Selangor Darul Ehsan. The plant in Shah Alam is in fact one of the most modern facilities in Malaysia with a total monthly combined capacity of 10,000 metric tonnes and the capability to pack products in different packing materials for its core business activities such as manufactured oil products and salad oils. The plant works in collaboration with the Malaysian Palm Oil Board (MPOB) in this respect. The Company Philosophy – By Our Heart, To Your Heart was coined to capture the Brand’s honest desire to provide only the best for its customers, with emphasis on their commitment to Quality, Health and Credibility. This is further evidenced through the accreditations that MM Vitaoils received on Quality System such as ISO 9001:2000, Hazard Analysis and Critical Control Point (HACCP) and Good Manufacturing Practice (GMP). Recently MM Vitaoils achieved ISO 22000 : 2005 on 6th February 2009. Company Achievements Since its establishment in 1999, MM Vitaoils has been awarded with many recognitions that exemplify its commitment not only for the quality of its products but also its high standards in managing its business and its other prime asset, the company’s Human Resources. These Milestones include, • 2010 – Most Caring Employer Award by Malaysia Ministry of Human Resource • 2009 – National Award For Management Accounting (NAFMA) • 2008 – ASEAN Business Award (ASEAN-BAC) • 2007 – Industry Excellence Award – Malaysian International Trade and Industry Ministry • 2006 – Golden Award For Food and Beverages (Barcelona, Spain) by Trade Leaders Club International Markets: MM Vitaoils exports its 24 brands of quality edible oil products, with trademark registration in Malaysia, to South Korea, China, India, Europe, USA, Uzbekistan, Africa and Japan, securing niche markets in these parts of the world. The export market constitutes over 98% of its total revenue. It is heartening to note that MM Vitaoils is the biggest supplier of palm oil produce in Uzbekistan. Moving Forward: MM Vitaoils plans to expand their downstream oils and fats venture further into the European and US markets. A strategy they would adopt to materialise this plan is to joint-venture with European and US based companies as this would ensure a smooth transition into these market segments which are highly competitive where alternative oil based products are concerned. The Products: The company produces and markets its products under different brand names which enhances a fitter and healthier lifestyle. They are categorised as follows: Cooking Oils ~ Palmas, Serimas, Super Fino, Margarine ~ Rise and Shine, Blossommm, MarvelossoVegetable Ghee ~ Golden Treat, Al Amin ,Shortening ~ Qualitaste, Halal Fats, Halal Oils, Golden Harvest Other Value added Products ~ Ice cream coating shortening, Ice cream shortening, Pastry margarine, Omega-3 margarine, Palm olein blend, Pourable shortening, Low fat spread and Low-fat icing.